Everything Underground · Creating & Connecting Since 2002
THE EU STORY: DID YOU KNOW?
More than music. A network of people, culture, stories, and possibilities. Explore the chapters that helped shape Everything Underground.
WE ARE THE PEOPLE.
EU’s history is rooted in direct connections with people, communities, grassroots organizations, entertainers, Black business and civic organizations, and cultural institutions.
A legacy built through connection.
Open each chapter to learn more.
2002
The beginning
Creating & connecting
Did you know? Reveal the story
LaShell Daniels began building Everything Underground around people, culture, information, and opportunities beyond the mainstream.
2003
An early digital home
EVUN.com
Did you know? Reveal the story
The EU archive records EVUN.com’s registration on February 21, 2003. Around this period, Ron Wynn helped open interview opportunities and media relationships.
2004
Recognizing Southern achievement
Young Buck
Did you know? Reveal the story
Everything Underground recognized Young Buck with its Southern Achievement Award—an early chapter in EU’s work recognizing talent and contribution.
2005
Growing visibility
Website & street team
Did you know? Reveal the story
The historical timeline includes Website and Street Team nominations, reflecting EU’s digital presence and work connecting directly with people.
2008 era
Music & connection
The Record Pool chapter
Did you know? Reveal the story
EU’s Record Pool work forms part of its music history. Its wider foundation remained the people, communities, and relationships around the platform.
2014
Organizational leadership
Owen Roper
Did you know? Reveal the story
The EU historical timeline identifies Owen Roper as board chairman during this chapter.
2015
Building across cities
Indianapolis & Nashville
Did you know? Reveal the story
The timeline brings together an Indianapolis office chapter, street marketing and networking, and the launch of the Trailblazer Awards in Nashville.
2015
The inaugural Trailblazer Awards
Nashville, Tennessee
Did you know? Reveal the story
The awards launched to recognize overlooked and undervalued individuals whose contributions, perseverance, and dedication strengthened their communities. Young Buck was among those recognized.
2016–2018
The awards continue
Indianapolis, Indiana
Did you know? Reveal the story
The Trailblazer Awards continued in Indianapolis at the Madam C.J. Walker Theatre, connecting recognition with community, culture, and legacy.
2017
Celebrating literary contribution
Delores Thornton
Did you know? Reveal the story
The historical timeline recognizes Delores Thornton as a Literary Trailblazer.
2019
A community platform in Kansas City
Negro Leagues Baseball Museum
Did you know? Reveal the story
The Trailblazer Awards took place in Kansas City, Missouri, in partnership with the Missouri Black Chamber of Commerce. Toyota was a sponsor and received the Pioneering Diversity & Inclusion Award.
2026
The work continues
Stories. Resources. Relationships.
Did you know? Reveal the story
Everything Underground’s continuing work brings together EU Media, the Trailblazer Awards, and Global Boss Up—connecting people through stories, recognition, resources, and opportunities.
The people who helped build EU
No one builds alone.
Foundational contributors: LaShell Daniels, Ron Wynn, and Corey Daniels.
Organizational & community contributors: LaToya Brooks, DaNisha Greene, LaVonda McIntosh, Pastor John Girton, Doreen Beard, Missouri Black Chamber of Commerce, Ira Fowlkes, and SAP Promotions.
This is a growing acknowledgment of the people and organizations connected to EU’s history.
The EU history challenge
GET THEM ALL RIGHT & YOU WIN AN EXCLUSIVE INVITE!
Explore the timeline, then test what you know. Answer all five questions correctly to see how to contact EU about your invitation.
This page checks your answers in your browser. It does not send your results or issue an invitation automatically. EU confirms invitation details directly.