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Boss Up Strategy & Media

Strategy • Visibility • Growth • Legacy

Welcome to Boss Up Strategy & Media
Where vision becomes strategy and impact becomes legacy. Everything we do—from building brands and increasing visibility to honoring leaders through the Trailblazer Awards—is rooted in helping people rise with purpose. We don’t just spotlight success; we strategically build it, amplify it, and preserve it for generations.

Strategy • Visibility • Growth • Legacy

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Who I Am
The Strategist

I’m Lashell Daniels—a strategist who helps turn ideas into clear direction and measurable action. I connect vision, brand, and execution to build systems, platforms, and strategies that actually work. Book today!

My Strategic Approach

I guide clients through a focused four-step process that turns ideas into execution:

Clarity – Identify the real problem and opportunity
Alignment – Connect vision, brand, and revenue
Build – Develop systems, platforms, or experiences
Execute – Turn strategy into measurable action

WHAT I DO

Legacy & Long-Term Vision

  • Youth initiatives

  • Cultural preservation

  • Ownership, narrative control, and generational impact

Sponsor Membership
By Invitation Only


Who I Work With


Our Team Focus Is Visionary

We work alongside a select group of entrepreneurs and founders,  creatives, nonprofits and community organizations, and youth-focused, legacy-driven initiatives. Each is committed to thoughtful growth, cultural influence, and work that stands the test of time. Our partnerships are rooted in intention, discretion, and lasting impact.

Book a Consultation – Explore strategic alignment and partnership opportunities.


Core Strategy Services

  • Business & Brand Strategy

  • Media & Platform Development

  • Event & Experience Strategy

  • Monetization & Growth Planning

  • Organizational Clarity & Execution Roadmaps

  • Strategic Team Leadership & Coordination

  • Networked Strategist Recommendations


An invitation to stay connected.

Community Members receive select updates, public event access, and opportunities to engage with the ecosystem—designed for those aligned with our work, values, and vision.

Join the Community


Not a member yet?

Join our community to receive curated educational opportunities, private invitations, preferred pricing on select events, and exclusive access opportunities designed specifically for nonprofit leaders and mission-driven organizations. Benefits are delivered with intention and shared directly via email.

Client Membership — By Consultation & Alignment
Strategic partnerships are available by consultation to ensure alignment in vision, values, and impact. This path is designed for organizations ready to turn clarity into measurable results.

Choose your next step

  • Join the Community – Connect, learn, and stay in the loop

  • Book a Consultation – Explore strategic alignment and partnership opportunities

    • Board Members

    DaNisha Greene


    Ameyah
    Daniels


    Armoni Daniels


    Ameon
    Daniel


    social profiles

    Vision / Philosophy

    Consulting & Strategic Partnerships

    Events & Experiences

    The Network (Join) Invite Only

    Impact / Selected Work

    Legacy Initiatives


    Our Approach

    We believe the strongest partnerships begin with alignment.
    Before any engagement, we start with a private consultation to determine whether our values, vision, and goals are a mutual fit.


    "Boss Up Business and Entertainment Network" is a Everything Underground Product.  1220 Waterway Blvd, Indianapolis, IN 46202

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